CDP

Track your website, connect your store, and build customer profiles, segments and analytics.

27 articles · Updated October 14, 2026

Your website

Install the Monfri script on your siteOne tag on every page — pasted, through Google Tag Manager or with your store's plugin — and how to check that it works.Read the article

Sites in CDP: the domains that send you dataSee every domain that sends data to your workspace and whether it is live, set up your site and its type, and fine-tune how the script tracks it.Read the article

Consent and cookies on your siteThe consent modes, the Monfri banner, how Monfri follows a consent manager you already have, and what marketing consent changes.Read the article

What CDP collects: eventsThe events the Monfri script sends by itself on stores, news sites and any other site, how orders arrive from the store, and the live Events screen.Read the article

Check that tracking works, and fix it when it does notWhere to see that data arrives from your site, a two-minute test in the browser, and the usual reasons nothing arrives — with the fix for each.Read the article

Your online store

Connect your online storeBring your products, customers and orders into Monfri — the connection wizard, where to find the keys on each platform, and what to sync.Read the article

Store sync: how often, what, and when it failsHow often your store's data comes in, what each sync brings, the data health and identity checks, and how to sync again, pause or reconnect.Read the article

Products and categories from your storeBrowse your store's catalog in CDP, filter by stock and brand, open a product's views, sales and conversion, and see the category tree.Read the article

Orders from your storeEvery order in CDP — filter by status and payment, open an order's totals, buyer and timeline, and understand where each number comes from.Read the article

Customers from your storeYour store's customers in CDP — search them, see their orders, spend and marketing consent, and open the customer profile behind each one.Read the article

Import products, orders and customers from a fileBring old orders, customers or a product catalog into CDP from a CSV or XML file — upload, match the columns, check the preview and read the result.Read the article

E-commerce analytics: revenue, orders and conversionWhat each tab of the e-commerce analytics shows, how revenue, conversion and abandonment are counted, and why the numbers can differ from your store's report.Read the article

Profiles and segments

Customer profiles: everything CDP knows about one personHow a visitor becomes a profile, finding profiles with search and filters, and reading a profile — its traits, segments, purchases, reading and timeline.Read the article

How Monfri recognises a visitorHow an anonymous browser becomes a known customer, which signals link a visit to a person, when two profiles become one, and what never merges.Read the article

Create a segmentBuild a group of people from rules — what they did, who they are, where they came from — see how many match before you save, and edit, copy or switch it off later.Read the article

Segment conditions: the complete referenceEvery kind of segment condition in CDP — traits, events, recency, pages, sums, location, device, campaign and other segments — with its operators and examples.Read the article

Using segments: live and daily, growth, and where they workHow quickly people come into and leave a segment, reading a segment's page — members, growth, breakdown, overlap, portrait — and using segments in flows, recipes and agents.Read the article

Analytics

The CDP dashboard: your audience and traffic at a glanceWhat the CDP dashboard shows — profiles, activity, events, traffic sources and referrers — and how traffic is sorted into direct, search, social, e-mail and referral.Read the article

Funnels: where visitors drop offBuild a funnel from the steps of a path — for example product, cart, checkout, order — see how many people reach each step, where they leave and how long it takes.Read the article

Recommendations

Recommendations: Reco Studio, widgets and their resultsShow personalised product or article recommendations on your site — the quick start, where blocks appear, what they recommend, how they look, A/B tests and the results.Read the article

For news publishers

News analytics: the tabs and what every number meansThe seven tabs of News analytics for news sites — Overview, Traffic, Reading Routes, Article Intelligence, Audience DNA, Content Strategy, Real-Time — and how to read each number.Read the article

Newsroom: Live, alerts, front pages and the marketThe desk screen for news sites — Live with Score and Trend, the alerts and what to do about each, the article panel, Performance, front pages, the wall screen, Market, Stories, Entities and Map.Read the article

Brands: mentions, readers and a report for the advertiserTrack the brands your news site writes about — their articles, readers, sources and interests, PR against editorial, target audiences, and a shareable report for the advertiser.Read the article

News segments: ready-made reader groups and their portraitThe reader segments Monfri prepares for every news site — loyalty, habits and interests — how they are computed each night, and how to read a segment's portrait.Read the article

Settings and privacy

CDP settings: tracking, API keys, workspace and webhooksEvery CDP setting explained — the tracking script and site profile, the keys for developers, the workspace page, and webhooks that send CDP events to your own systems.Read the article

Personal data requests in CDP: export, delete, consent recordsAnswer a person's request for their data — find them, export everything CDP holds about them, delete it for good — and read the consent records and the GDPR log.Read the article

Troubleshooting

When something in CDP does not workThe most common CDP problems in one place — no events, numbers that differ from the store, duplicates, a store that does not sync, empty segments, missing menus — with the fix or the page that has it.Read the article

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