News segments: ready-made reader groups and their portrait
The reader segments Monfri prepares for every news site — loyalty, habits and interests — how they are computed each night, and how to read a segment's portrait.
When a news site is set up, Monfri creates a set of reader segments for it — their names start with Новини · (News ·). They are ordinary segments: you see them in Audience → Segments, can use them in flows, duplicate and change them. How segments work in general: Using segments: live and daily, growth, and where they work.
The ready-made segments
By loyalty and habit:
| Segment | Who is in it |
|---|---|
| Шампиони (Champions) | The most loyal readers. |
| Лоялна база (Loyal base) | Readers who come back regularly. |
| Редовни (Regulars) | Regular readers seen in the last 30 days. |
| Изплъзващи се (Slipping away) | Readers at risk of leaving, seen in the last 60 days — the natural audience for a newsletter or a notification that brings them back. |
| Нови посетители (New visitors) | New in the last 7 days. |
| Задълбочени читатели (Deep readers) | Readers who read articles through. |
| Всекидневен навик (Daily habit) | A streak of at least three days, who read yesterday or today. |
By interest: groups such as Sport, Politics and justice, Business and money, Crime and incidents, Stars and show, World, Technology, Cooking, Auto, Travel, Health and lifestyle, Astrology — only the ones your readers really have. By site: up to six of your sites or subdomains, when your readers spread over several.
Updated every night
These segments are marked Updated daily: they are computed once a night, between 02:00 and 03:00 Sofia time, and do not move during the day. That keeps a big news site's segments fast and stable. People who enter a segment overnight start the flows that listen to it at that moment.
The portrait
On a segment's page, Portrait compares a random sample of up to 1,000 members with the site's active readers:
- Interests and Sections they read;
- Reader loyalty (RFV) and Engagement;
- Main site and Where they come from;
- Time of day (Sofia), Day of week, Device;
- Authors;
- Articles per reader, Active days per reader, Attention per reader.
Each line shows the segment's share, the site's share and the index — segment share ÷ site share × 100. An index of 200 means twice as common in the segment as on the site. With too few members, the portrait says it cannot be computed.
Make your own
Duplicate a ready-made segment and change it, or build one from scratch — see Create a segment. Interest conditions work best with the recent-reading fields; ask us at [email protected] if a news condition does not behave as you expect.
If something doesn't work
The ready-made segments are missing
They are created when a site of type News / Blog is set up. If your site was changed to that type later, write to [email protected].
A segment did not change today
That is how daily segments work. The night's computation is the only one.