Deliverability: reaching the inbox, not spam
What decides where your e-mails land — your domain, consent, list hygiene, volume and content — what Monfri does for you, the warning signs to watch, and how to recover.
Mailbox providers — Gmail, Outlook, Yahoo, abv.bg — decide where an e-mail lands from who sends it, to whom, how often, and how people react. Here is what helps, and what Monfri already does.
What Monfri does for you
- Signs every e-mail (DKIM) and sends with SPF in place — on the Monfri domain from day one, and on yours once it is verified.
- Adds the one-click unsubscribe header Gmail and Yahoo require, and a working unsubscribe link in every campaign.
- Checks every address before it sends: nothing goes to an address that cannot receive e-mail (a domain that does not exist, a typo such as gmail.con), and no marketing goes to a risky one (a shared or temporary mailbox, a domain without its own mail server) unless you allow it. More: Unsubscribes, bounces and blocked addresses.
- Stops sending to addresses that bounce for good, for your whole workspace, and stops the marketing to someone who complains.
- Requires every e-mail sent through the API to say whether it is transactional or marketing, so your unsubscribes always apply to the marketing.
- Stops all your marketing e-mail to someone who unsubscribes — every list and the marketing recipes — while their order e-mails still go.
- Leaves out people without marketing consent from every campaign.
- Adds your postal address to campaigns and recipe e-mails.
- During the free trial, limits e-mail to 200 a day (the recipes' order and account e-mails are not counted) and stops all e-mail if bounces or complaints run high, to protect the shared domain.
What you can do
- Send from your own domain, with SPF, DKIM and DMARC: Send e-mail from your own domain. Gmail and Yahoo expect DMARC from anyone who sends a lot.
- Only to people who asked. Never import bought or scraped lists — they bounce and complain, and the whole domain pays.
- Start gently on a new domain. Send to your most engaged people first, a few hundred a day, and grow over two to four weeks.
- Keep lists clean. Unsubscribe people who have not opened in six months or more — the lapsed tier: E-mail subscribers.
- Write like a person: a clear subject, real text next to the pictures, few links — the content check helps: Check an e-mail before you send it.
- Send regularly, at a pace people expect — a sudden large send after months of silence looks suspicious.
The signs to watch
| Sign | Where | Worry when |
|---|---|---|
| Bounce rate | campaign report, Email Reports | above 2 % |
| Spam complaints | campaign report, Recipient domains | any — and act above 0.1 % |
| Delays (deferrals) | Transactional → Deliverability | above 5 %, or retrying for more than 24 hours |
| Policy blocks | Transactional → Deliverability | any — the earliest reputation warning |
| DMARC pass rate | Transactional → Deliverability → DMARC authentication | below 100 % for your own domain |
DMARC reports arrive once your DMARC record sends its reports (rua) to the Monfri address shown on your domain's page — usually within 24–48 hours of sending.
If you land in spam
- Check the domain: SPF, DKIM and DMARC all ✓ in Email → Domains.
- Look at the recent campaigns: a high bounce or complaint rate points at the list.
- Send the next campaigns only to people who opened in the last 90 days, smaller and regular, for two to four weeks.
- Ask a few readers to move your e-mail out of spam and reply — that teaches their provider.
If something doesn't work
Your e-mail is stopped during the trial
Too many bounces or complaints stopped all e-mail of the workspace. Only Monfri support lifts it: write to [email protected] with what you sent and to whom.
No DMARC reports received in this period.
Your DMARC record has no rua to the Monfri address, or it was added less than two days ago. See Send e-mail from your own domain.