E-mail subscribers: who is on your lists
The list of everyone on your e-mail lists, the four states, the address check, a subscriber's page — profile, consent, list memberships, engagement and recent campaigns — and editing or removing someone.
Push → Email → Subscribers shows everyone on your e-mail lists. Each row is one person on one list: someone on two lists has two rows.
Find someone
Search by e-mail address or name, and filter by list (All Lists), state (All States) and the address check (All addresses: Valid, Risky, Invalid, Not checked yet). The columns are Email, Name, List, State and Subscribed. An address that failed the check has invalid or risky next to it — point at it to see why.
The four states
| State | Means | Gets campaigns? |
|---|---|---|
| Active | On the list. | Yes — if they agreed to marketing e-mail. |
| Unsubscribed | Left through the link in one of your e-mails — then on every list — or you unsubscribed them from this list. | No. After the link, no marketing e-mail at all. |
| Bounced | Their mailbox refused mail for good. | No — and no e-mail at all from your workspace. |
| Suppressed | They marked your e-mail as spam. | No — no marketing at all. Their order e-mails still go. |
Consent is separate from the state: someone added without a marketing-consent record stays Active but is left out of every campaign. So is an invalid address, and a risky one you have not allowed. See Lists: where your subscribers live.
The address check
Push checks every address: whether its domain exists and takes e-mail, whether it is a typo of a big provider, a temporary mailbox or a shared one such as info@. Invalid gets no e-mail at all; risky gets no campaigns or marketing, but its order e-mails still go. What each means: Unsubscribes, bounces and blocked addresses.
A subscriber's page
Click an address. At the top: Unsubscribe (or Resubscribe) and Delete.
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Address check — Valid, Risky, Invalid or Not checked yet, with the reasons — gmial.com is a typo of gmail.com, A shared mailbox (info@) rather than a person. For a risky address you know is read, Allow this address: it gets your campaigns and marketing e-mails again (Stop marketing to it again undoes it). A person who marked an e-mail as spam — for any shop on Monfri — cannot be allowed. Below, what stops mail to the address now: Blocked for every e-mail after a bounce, or Unsubscribed from your marketing e-mails — and Inactive since … when campaigns leave the person out for not opening or clicking any of the last five or more.
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Profile — First Name, Last Name, Country, City, Gender, Date of Birth, Status and Source (Manual, CSV Import, API, Sign-up Form). The e-mail address cannot change: delete the subscriber and add them again. Click Save Changes.
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Custom Metadata — the extra columns from an import, usable as merge tags: Personalise e-mails with merge tags.
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Timeline — when they were added, subscribed, unsubscribed and last changed.
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Bounce Info — the bounce type and count, if their mail ever bounced.
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List Memberships — every list this address is on, with its state there.
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Email engagement — across all your campaigns: Campaigns received, Verified opens, Verified clicks and Last open, plus a tier. Verified leaves out the opens and clicks of Apple Mail Privacy Protection, Google's image proxy and Microsoft's link scanners, which are not people.
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Recent campaigns — the last campaigns they got, with their opens and clicks.
| Tier | Means |
|---|---|
| hot | Opened in the last 7 days and 3 or more times in the last 30. |
| warm | Opened in the last 30 days. |
| cold | Last open 30–90 days ago. |
| lapsed | No verified open in 90 days, or never. |
Unsubscribe, resubscribe, remove
- Unsubscribe takes the person off this list's campaigns and keeps them on file. Marketing recipe e-mails stop when no list has them Active.
- Resubscribe puts them back on this list. Someone who left through the link in one of your e-mails has no Resubscribe — instead the page says Unsubscribed from your marketing — only the person can undo it. They come back by signing up again through your form and confirming from the e-mail Push sends them.
- Delete removes the person from this list for good.
If something doesn't work
Someone is Active but did not get a campaign
They have no marketing-consent record — the list's Will receive a campaign number leaves them out. Or the address is invalid or risky (look at Address check on their page), or it is blocked after a bounce on another list, or the person is inactive — five campaigns or more in 180 days without an open or a click (the campaign's Also send to inactive subscribers includes them). See Unsubscribes, bounces and blocked addresses.
Resubscribe does not bring back a bounced address
A hard bounce blocks the address for your whole workspace. If you are sure the address works again, write to [email protected].
No email subscribers yet
Create a list and add people to it — Import contacts from a CSV file.