Welcome recipes: new contacts, sign-ups and first orders
The four recipes that greet new people and turn them into first-time buyers — welcome series, registered but never purchased, first-purchase converter and newsletter signup welcome — with their timing, settings and codes.
Four recipes for people who just arrived. How recipes work in general: Recipes.
Welcome series
Greets every new contact with an e-mail address who is not a customer of your shop yet — a newsletter subscriber, a sign-up, a lead.
- Sends: a welcome right away, a getting-started note a day later, and your best-selling products two days after that. It stops as soon as the person orders.
- Settings: none.
- On a site that does not sell online, the three e-mails come without the shop wording.
Registered, never purchased
For people who created an account in your shop but have not ordered in a year.
- Sends: a helpful reminder after the days you set, then — if they still have not bought — a first-order discount five days later. It stops as soon as they order.
- Settings: Days to wait before the first nudge (7, from 1 to 25), First-order discount % (second email) (10, from 5 to 50).
- Code: FIRST10 with the default — it must exist in your shop: Recipe requirements.
First-purchase converter
For contacts who went through the welcome series a while ago and still have not ordered. Run it together with Welcome series — it picks up people the series has welcomed.
- Sends: one incentive with a first-order discount, the days you set after the series.
- Settings: Days after the welcome series before nudging (10, from 3 to 60), First-order discount % (10, from 5 to 50).
- Code: FIRSTBUY10 with the default.
Newsletter signup welcome
Delivers the discount your newsletter pop-up promised, the moment someone subscribes.
- Sends: one e-mail with the code, right away. It is not a marketing e-mail — the person has just asked for it — so quiet hours and the frequency cap do not hold it.
- Settings: Signup discount % (10, from 5 to 50).
- Code: HELLO10 with the default.
- Needs: your sign-up form passing the person's e-mail address to the Monfri script — a developer task. Until it does, the recipe is live and waits.
If something doesn't work
Welcome series welcomes nobody
Nobody new with an e-mail address arrived, or everyone who arrives is already a customer of the shop — customers get the order recipes instead. Check Recent activity on the recipe's page.
The newsletter discount never goes out
The sign-up does not reach Monfri with an e-mail address: Recipe requirements.