Four services. One data layer. Zero glue.
The reason Monfri costs a third of HubSpot isn't just bundling. It's that the 4 services share one profile store, one event stream, and one visual builder. Here's how that actually works.
Signal → Context → Orchestration → Delivery
Every interaction flows through the same 4-stage pipeline. That's why a cart-abandoned event can reach the customer over email within 60 seconds — no Zapier, no sync jobs.
CDP captures the signal
Every interaction — page view, cart add, email click, form submit, push tap, SMS reply — lands in the unified profile in 6ms.
CRM holds the context
Profile becomes a contact with full history. Deals open automatically when intent signals spike. Team sees everything in one timeline.
Automation orchestrates the response
Visual workflow triggers on any signal. Branches by profile properties. Waits, routes, personalizes. 50+ connectors to the rest of your stack.
Push delivers to the right channel
Email, web push, mobile push, SMS — picked by the flow based on opt-in, device, urgency. Delivery tracked back into CDP.
Real scenarios, real flows
Three common playbooks, each running through the same pipeline.
Abandoned cart recovery
High-value lead qualification
Trial-to-paid conversion
Why stitching together tools can't match this
Profile lookup
ClickHouse-powered event store. Segment + HubSpot + Zapier pipe = 5-15 seconds of latency between event and action.
Integration tax
The 4 services share one database. No ETL job, no sync lag, no Zapier per-task cost.
Source of truth
Your customer profile isn't reconciled nightly — it IS the profile, referenced by CRM, used by Automation, delivered to by Push.
See it in your own data in 12 minutes
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