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HOW IT WORKS

Four services. One data layer. Zero glue.

The reason Monfri costs a third of HubSpot isn't just bundling. It's that the 4 services share one profile store, one event stream, and one visual builder. Here's how that actually works.

Signal → Context → Orchestration → Delivery

Every interaction flows through the same 4-stage pipeline. That's why a cart-abandoned event can reach the customer over email within 60 seconds — no Zapier, no sync jobs.

1
CDP

CDP captures the signal

Every interaction — page view, cart add, email click, form submit, push tap, SMS reply — lands in the unified profile in 6ms.

2
CRM

CRM holds the context

Profile becomes a contact with full history. Deals open automatically when intent signals spike. Team sees everything in one timeline.

3
Automation

Automation orchestrates the response

Visual workflow triggers on any signal. Branches by profile properties. Waits, routes, personalizes. 50+ connectors to the rest of your stack.

4
Push

Push delivers to the right channel

Email, web push, mobile push, SMS — picked by the flow based on opt-in, device, urgency. Delivery tracked back into CDP.

Real scenarios, real flows

Three common playbooks, each running through the same pipeline.

Abandoned cart recovery

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High-value lead qualification

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Trial-to-paid conversion

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Why stitching together tools can't match this

6ms

Profile lookup

ClickHouse-powered event store. Segment + HubSpot + Zapier pipe = 5-15 seconds of latency between event and action.

€0

Integration tax

The 4 services share one database. No ETL job, no sync lag, no Zapier per-task cost.

1

Source of truth

Your customer profile isn't reconciled nightly — it IS the profile, referenced by CRM, used by Automation, delivered to by Push.

See it in your own data in 12 minutes

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