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HOW IT WORKS

Seven services. One login. Zero glue.

The point of Monfri isn't just bundling. The services share one login, one workspace and one view of each customer, so what happens in one can start work in another. Here's how that actually works.

Signal → Context → Orchestration → Delivery

Every interaction flows through the same 4-stage pipeline. That's why a cart-abandoned event can start a reminder flow on its own — no Zapier, no sync jobs.

1
CDP

CDP captures the signal

Every interaction — page view, cart add, email click, form submit, push tap, SMS reply — lands in the unified profile in 6ms.

2
CRM

CRM holds the context

Profile becomes a contact with full history. Deals open automatically when intent signals spike. Team sees everything in one timeline.

3
Automation

Automation orchestrates the response

Visual workflow triggers on any signal. Branches by profile properties. Waits, routes, personalizes. 30+ connectors to the rest of your stack.

4
Push

Push delivers to the right channel

Email, web push, mobile push, SMS — picked by the flow based on opt-in, device, urgency. Delivery tracked back into CDP.

Real scenarios, real flows

Three common playbooks, each running through the same pipeline.

Abandoned cart recovery

Step 1
CDP detects cart_abandoned
Step 2
Automation waits 15 min
Step 3
Push sends personalized email with cart items
Step 4
CDP marks recovered on purchase

High-value lead qualification

Step 1
CDP catches enterprise-domain signup + pricing page views
Step 2
CRM opens deal with "urgent" tag
Step 3
Automation triggers Slack + SMS to SDR
Step 4
Push sends welcome email in parallel

Trial-to-paid conversion

Step 1
CDP tracks activation milestones
Step 2
Automation routes based on signal strength
Step 3
Push delivers tier-appropriate nudge
Step 4
CRM surfaces hot accounts for sales

Why stitching together tools can't match this

6ms

Profile lookup

ClickHouse-powered event store. Segment + HubSpot + Zapier pipe = 5-15 seconds of latency between event and action.

€0

Integration tax

A visitor entering a CDP segment can start an Automation flow that sends through Push — no export, no ETL job, no per-task connector fee.

1

Source of truth

Your customer profile isn't reconciled nightly — it IS the profile, referenced by CRM, used by Automation, delivered to by Push.

See it in your own data

Start a 14-day free trial. Import 1,000 contacts. Run your first automation. No credit card.