Monfri vs ActiveCampaign:
Cheaper, and includes CDP
ActiveCampaign nails email automation. Monfri adds CRM + native CDP + SMS + push in one platform — starting at €99/mo vs ActiveCampaign Plus at €70+/mo (both ex. VAT, billed annually).
No credit card required
Quick verdict
- Email automation is 80%+ of your use case
- You depend on ActiveCampaign's 900+ automation recipe library
- Shopify Deep Data Integration is critical for your workflows
- You rely on Predictive Sending / Predictive Content
- You need a real CDP alongside email marketing
- You want multi-channel automations (email + push + SMS in one flow)
- You're on AC Plus+ at €70-€134+/mo (ex. VAT) and want predictable pricing
- GDPR-native EU hosting matters to you
- You want CRM + project management + invoicing bundled
See how much you'd save
Enter your current ActiveCampaign setup to calculate monthly savings with Monfri.
14-day free trial · no credit card · all prices ex. VAT
Feature-by-feature
Grouped by platform module.
Email Marketing & Channels
| Feature | ActiveCampaign Plus | Monfri Growth |
|---|---|---|
| Base price (5K contacts) | €134/mo | €99/mo (Starter) |
| Email sends / month | Unlimited | 100Koverage add-on |
| Drag-and-drop builder | ||
| A/B / split testing | Plus+ | Growth+ |
| Dynamic content | ||
| Predictive sending (AI) | Professional+ only | AI credits, all plans |
| SMS campaigns | Add-on | Included Growth+ |
| Web push | — | |
| Mobile push | — | |
| Dedicated IP | Enterprise only | Add-on or Scale |
Automation & Workflows
| Feature | ActiveCampaign | Monfri |
|---|---|---|
| Visual automation builder | ||
| Multi-step sequences | ||
| Conditional branching (if/then) | ||
| Trigger on custom events | Plus+ | All plans |
| Cross-channel actions (email + push + SMS) | — | |
| CRM record updates from automation | ||
| External HTTP calls from workflow | Professional+ | Growth+ |
| AI steps (generate, classify, route) | Limited | AI credits, all plans |
| Automation templates / recipes | 900+ | 50+growing |
| Pre-built e-commerce flows |
Customer Data Platform
| Feature | ActiveCampaign | Monfri CDP |
|---|---|---|
| Native CDP | Nointegrates with Segment | |
| Event tracking (web + SDK) | Site tracking only | Full SDK + API |
| ClickHouse-powered analytics | — | 6ms ingestion |
| Identity resolution | — | |
| Real-time segmentation | Lists + tags | Rule builder, live |
| AI content enrichment | — | GPT-4o-mini |
| Bot detection | Basic | 4-layer system |
| Unified 360° profile | Partial |
CRM & Sales
| Feature | ActiveCampaign CRM | Monfri CRM |
|---|---|---|
| Deal pipelines | Plus+ only | 3 / 15 / Unlimited |
| Visual pipeline board | ||
| Task management | ||
| Activity timeline | Email-focused | Cross-channel |
| Lead scoring | Plus+ | Growth+ |
| Project management | — | |
| Invoicing / quotes | — | |
| Custom fields | Plus+ | 50 / 250 / Unlimited |
| Role-based access | Plus+ | All plans |
Where ActiveCampaign still wins
1. Email automation maturity
15+ years refining automation UX. Edge cases (complex branching, re-entry logic) are handled more elegantly than newer platforms.
2. Recipe Library (900+ templates)
Massive community library of pre-built automations. If you're starting from scratch with no workflow design experience, this shortcuts initial setup.
3. Shopify Deep Data Integration
Native Shopify event ingestion goes deeper than standard webhook integrations. For Shopify-first stores, this is a meaningful advantage.
4. Predictive Sending + Content
ML-based send-time optimization and dynamic content selection. We have AI credits but not yet optimized specifically for email.
Migrating from ActiveCampaign
Typical timeline: 1-3 days elapsed, 4-8 hours of work.
Export contacts + tags
10 minContacts → More actions → Export as CSV. Include custom fields and tags. Download separately: Automations (Export/Import tab) and Deals (if on Plus+).
Import into Monfri
15 minUpload contact CSV via Monfri import wizard. Custom fields and tags auto-map. Deal pipelines imported separately into Monfri CRM.
Rebuild top 5-10 automations
3-5 hoursActiveCampaign exports automations as a proprietary format (not cross-compatible). Rebuild in Monfri's visual builder. Start with highest-value 5-10 automations; the rest can wait.
Migrate email templates
30 minExport AC templates as HTML → import via Monfri editor. HTML-to-blocks converter rebuilds structure. Brand assets (logo, colors) reusable 1:1.
Set up new sending domain
15 minAdd your domain in Monfri, copy DKIM/SPF records to your DNS, verify. Warm sending on existing IP before moving critical volume.
Parallel-run for 14 days, then cancel AC
5 minRun both platforms simultaneously. Monitor deliverability. Once Monfri is performing at parity, cancel ActiveCampaign (month-to-month = immediate).
Frequently asked questions
Outgrowing ActiveCampaign?
CRM + Email + CDP + Automation — in one platform, from €99/mo (ex. VAT).
No credit card required