Monfri срещу Mailchimp:
Отвъд email, цялата платформа
Mailchimp е добър за email. Но плащането за email, CRM, електронна търговия, SMS и целеви страници като отделни SKU на Mailchimp се натрупва бързо. Monfri обединява CRM + Email + CDP + Автоматизация от €99/мес (при годишно плащане, без ДДС).
Не е необходима кредитна карта
Quick verdict
- Email newsletters are your only marketing channel
- You need Mailchimp's iOS/Android app creator (unique feature)
- You rely on Mailchimp Sites for hosting landing pages
- You have deep integration with Intuit QuickBooks ecosystem
- You need CRM + pipelines + deals alongside email marketing
- You want web push + SMS + mobile push in the same platform
- You need a real Customer Data Platform for event tracking
- You need GDPR-native EU-hosted data residency
- You want predictable pricing without per-contact tier jumps
The pricing reality at scale
Mailchimp's entry pricing is friendly. At growth scale (50K+ contacts) the numbers tell a different story.
Mailchimp Standard at different audience sizes (EUR, ex. VAT)
| Contacts | Standard price | Monfri equivalent | Monthly savings |
|---|---|---|---|
| 500 | €17 | €99 (Starter) | N/A |
| 5,000 | €55 | €99 (Starter) | N/A |
| 50,000 | €322 | €249 (Growth) | €73 |
| 200,000 | €1,100 | €499 (Scale) | €601 |
| 500,000 | €2,400+ | €499 (Scale) | €1,901 |
Plus Mailchimp add-ons you might already pay for: Transactional email (Mandrill) €18/mo · SMS platform €18/mo · Analytics Pro €27/mo · Landing Pages (€18+/mo) · Websites (€9+/mo). These are all included in every Monfri plan. All prices ex. VAT.
See how much you'd save
Enter your current Mailchimp setup to calculate monthly savings with Monfri.
14-day free trial · no credit card · all prices ex. VAT
Feature-by-feature
Grouped by platform module so you can see what you'd replace — and what you'd gain.
Email Marketing & Channels
| Feature | Mailchimp Standard | Monfri Growth |
|---|---|---|
| Monthly price (50K contacts) | €322/mo | €249/mo |
| Emails per month | 6× contacts (300K) | 100Kor overage add-on |
| Email templates | Unlimited | Unlimited |
| Drag-and-drop builder | ||
| A/B testing | Standard+ | Growth+ |
| Dynamic content / personalization | ||
| Send-time optimization | Standard+ | Growth+ |
| SMS campaigns | Add-on €18/mo | Included Growth+ |
| Web push | — | |
| Mobile push | — | |
| Transactional (Mandrill) | €18/mo extra | Included |
Automation & Workflows
| Feature | Mailchimp | Monfri |
|---|---|---|
| Automation type | Customer Journeyemail-focused | Multi-channel workflow |
| Visual builder | ||
| Multi-step flows | ||
| Conditional branching | Standard+ | All plans |
| Cross-channel actions (email + push + SMS) | — | |
| CRM record updates from automation | Limited | |
| External API calls from workflow | Via Zapier | Native HTTP step |
| AI content generation in workflow | Beta | AI credits on all plans |
| Monthly run limits | Effectively unlimited | 2K / 50K / Unlimited |
Customer Data & Analytics
| Feature | Mailchimp | Monfri |
|---|---|---|
| Customer profile view | Basic audience view | Unified 360° profile |
| Event tracking (web + SDK) | — | ClickHouse-backed6ms ingestion |
| Identity resolution | — | |
| Audience segmentation | Tag-based | Rule builder with live updates |
| Behavioral targeting | Basic | Full event-based |
| Cross-platform tracking | Mailchimp sites only | Any domain via SDK |
| AI content enrichment (for articles) | — | GPT-4o-mini |
| Data export (CSV/API) |
CRM & Sales
| Feature | Mailchimp CRM | Monfri CRM |
|---|---|---|
| Deal pipelines | LimitedMarketing plan | Unlimited on Scale |
| Contact activity timeline | Email-focused | Full cross-channel |
| Lead scoring | — | AI-powered Growth+ |
| Project management | — | |
| Invoicing / quotes | — | Included CRM |
| Custom fields | Limited | 50 / 250 / Unlimited |
| Team collaboration | Basic | Role-based |
Where Mailchimp still wins
Mailchimp has been refining email marketing for 25 years. If these are central to your workflow, staying put makes sense:
1. Brand recognition with stakeholders
"We're using Mailchimp" doesn't require explanation to non-technical team members. For small agencies handing clients off to a DIY tool, Mailchimp's simplicity wins.
2. iOS/Android app builder
Mailchimp lets you build native mobile apps from templates. Monfri doesn't do this — we focus on web and push notifications.
3. Sites (landing pages + basic websites)
Mailchimp Sites is a full-featured website builder. Monfri isn't a CMS — pair us with WordPress, Webflow, or similar.
4. Print postcards and direct mail
Yes, Mailchimp has a postcards feature. We don't do print. Use Lob or Mailchimp for that channel.
Migrating from Mailchimp in 6 steps
Typical timeline for a 10K-audience SMB: 1-2 days elapsed, 3-6 hours of work.
Export your audience
10 minAudience → Manage audience → View contacts → Export. Download a CSV per audience. Include merge fields, tags, and unsubscribe status.
Export templates
15 minContent → Templates → pick each template → Actions → Export as HTML. Save each to a folder for later import.
Import audiences into Monfri
5-30 minMonfri's import UI auto-maps Mailchimp CSV schema (name, email, merge fields, tags). Unsubscribed contacts are preserved as suppressed.
Import templates
30-60 minPaste HTML into Monfri email editor. Our HTML-to-blocks converter rebuilds the block structure. Minor cleanup for complex layouts.
Rebuild journeys → automations
30-90 min/journeyMailchimp Customer Journeys map 1:1 to Monfri workflows. Use our visual builder to recreate each step. Multi-channel actions unlock new possibilities once in Monfri.
Verify sending domain + cancel Mailchimp
30 minAuthenticate your sending domain via DKIM/SPF in Monfri. Send test campaigns. Once confident, cancel Mailchimp (month-to-month = immediate).
Frequently asked questions
Related content
Outgrowing Mailchimp?
Get email + CRM + CDP + SMS + automation — all in one platform, from €99/mo (ex. VAT).
No credit card required