# Monfri — Full Platform Summary for LLMs

> This document is optimized for large language model ingestion. It provides a comprehensive feature inventory across all Monfri services. Humans should start at https://monfri.net. The canonical source for this content is https://monfri.net/llms-full.txt.

Last generated: 2026-04-28

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## Platform Overview

Monfri (monfri.net, "Monday to Friday") is a unified business growth SaaS platform combining 4 services under one login, billing, and customer profile. Production since 2026-03-16.

**Architecture:** 5 services, 9 VPS nodes, Docker Swarm, 44 containers, PostgreSQL + ClickHouse + Redis, 99.9% uptime.

**Services:**
1. Monfri Hub (monfri.net) — central platform, Laravel 11 + Vue 3
2. Push (push.monfri.net) — multi-channel messaging, Laravel 11 + Go workers
3. CRM (crm.monfri.net) — customer relationship management, Laravel 11 + React 18
4. CDP (cdp.monfri.net) — customer data platform, Node.js + React 18 + ClickHouse
5. Automation (auto.monfri.net) — workflow automation, Node.js + React 18 + Turborepo

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## Pricing

Three unified plans — all services included in every plan:

| Plan    | Price     | Profiles | Emails/mo | Automation Runs | AI Credits | Team |
|---------|-----------|----------|-----------|-----------------|------------|------|
| Starter | €99/mo    | 5,000    | 10,000    | 2,000           | 25,000     | 3    |
| Growth  | €249/mo   | 50,000   | 100,000   | 50,000          | 200,000    | 10   |
| Scale   | €499/mo   | 500,000  | 1,000,000 | Unlimited       | 1,000,000  | 25   |

All prices in EUR and ex. VAT, shown at annual billing rates (~17% off). Monthly billing: Starter €119, Growth €299, Scale €599.

No per-module fees. 10% overage tolerance. 14-day free trial (no credit card).

Add-ons: extra profiles (€10/5K), extra emails (€8/10K), extra SMS (€5/5K), extra events (€12/50M), extra AI credits (€15/1K), dedicated sending IP (€29/mo).

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## Service 1: Monfri Hub (Central Platform)

**Features:**
- Multi-tenant organizations with role hierarchy: owner > admin > member > viewer
- Unified billing (Paddle) — 3 tiers with 21 configurable metrics per plan
- OAuth2/OIDC authorization server (Laravel Passport)
- OIDC Discovery: /.well-known/openid-configuration and /.well-known/jwks.json
- Social login (Google, GitHub)
- Cross-service identity resolution (email/phone/device_token/external_id → SHA256 hash)
- Usage tracking with threshold notifications (80%, 90%, 100%)
- Overage management with grace period and hard blocks
- Immutable audit log per organization
- Admin impersonation (super_admin only)
- Team invitations with token-based accept flow
- Service provisioning/deprovisioning API for all 4 sub-services

**Public pages:** / (home), /pricing, /push, /crm, /cdp, /automation, /about, /terms, /privacy

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## Service 2: Push (Multi-Channel Messaging)

**Channels:** Web Push (VAPID), Firebase Cloud Messaging (FCM), Apple Push Notification Service (APNS), Email (KumoMTA), SMS (Twilio).

**Key features:**
- Push campaigns with draft/scheduled/sent lifecycle, timezone-based scheduling, A/B testing
- Dynamic segments with criteria-based filtering
- Topic-based preference center
- Email campaign system with A/B variants
- Visual block-based email editor: text, image, button, divider, table, gallery, product grid, price table, cart items, FAQ, survey blocks; MJML support; theme presets; content library; merge tag browser; template versioning with restore; folder hierarchy; HTML/JSON/MJML import/export
- Sending domain management with DKIM/SPF/DMARC DNS verification
- IP pool management with warming schedules
- Suppression list (bounces, complaints, unsubscribes) backed by Redis
- Spam score analysis
- SMS campaigns with merge tag support, Twilio phone number management, inbound SMS tracking
- Unified contact linking across push/email/SMS
- Multi-channel analytics on ClickHouse
- GDPR export/erasure per subscriber, CCPA do-not-sell
- 7 Go workers: worker-webpush, worker-fcm, worker-apns, worker-email, worker-sms, worker-analytics, worker-webhook
- RabbitMQ queues for delivery isolation

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## Service 3: CRM (Customer Relationship Management)

**Feature modules:**
- **Contacts:** Full profiles, custom fields, privacy flags, bulk operations (delete/assign/tag/export/enroll in sequence)
- **Companies:** Organization profiles with multiple contacts and deals
- **Leads:** Scoring, source tracking, AI-based qualification, conversion to contacts
- **Deals:** Multi-stage pipelines, Kanban board, deal values, probability, AI close prediction
- **Products:** Catalog with bulk operations, stock adjustment, search
- **Invoicing:** Multi-currency, templates, line items, payments, recurring invoices, credit notes, PDF generation (DomPDF), custom fields, customer portal
- **Email:** Gmail/Outlook OAuth, SMTP, Push Email integration; inbox with thread view; AI reply generation; AI task extraction; sentiment analysis; email summarization; automated sequences; open/click tracking
- **Project Management:** Projects with budget/progress, tasks with subtasks/dependencies/story points, Kanban boards, sprints, milestones, time tracking
- **Workflow Automation:** Visual builder with 97 action handlers (data manipulation, record creation, lead/deal management, email, notifications, calendar, assignment, AI operations, HTTP requests, PDF generation)
- **AI Features:** AI chat, lead scoring, deal probability, email drafting, knowledge search; customizable prompts per tenant
- **Knowledge Base:** Document indexing, file extraction, Qdrant vector embeddings, semantic search
- **Calendar:** Google Calendar + Outlook bi-directional sync
- **Customer Portal:** Secure token-based portal for customers to view invoices, projects, tasks
- **Integrations:** WooCommerce, Push Email, Gmail/Outlook, Google Calendar, Slack, Teams, Twilio SMS, custom webhooks

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## Service 4: CDP (Customer Data Platform)

**Event tracking:**
- SDK-based JavaScript event ingestion (single and batch up to 500 events)
- Redis Stream buffering for ~1ms ingestion latency
- Pipeline: Redis Stream → BullMQ event queue → event worker → ClickHouse insert + segment recalc + webhook delivery + Socket.IO broadcast
- Bot detection (rate limiting, geo-patterns, session patterns, SDK-side fingerprinting)
- Device fingerprinting across sessions

**Profile management:**
- Unified customer profiles with traits and computed traits
- Anonymous to identified transition
- Engagement scoring, loyalty tier classification
- Filtering by segment, loyalty, country, channel, engagement level

**Identity resolution:**
- Link identifiers: anonymousId, userId, email, device fingerprint
- Confidence-based automatic merging with profile merge history

**Segmentation:**
- Visual rule builder with AND/OR conditions
- Auto-detection of site type (e-commerce/news/blog/saas)
- Real-time membership recalculation
- Daily segment size snapshots

**Analytics:** Event volume, top events, traffic attribution, content analytics (news), e-commerce analytics (revenue/AOV/orders), engagement scoring.

**Recommendations:** 4 engines (trending, content-based, collaborative k-NN, personalized); widget types (grid, carousel, sidebar, hero); Redis caching; A/B testing; impressions/CTR/revenue tracking.

**E-commerce connectors:** Shopify, WooCommerce, CloudCart, Magento 2, OpenCart. Full backfill + incremental sync. Products, orders, customers, categories, refunds.

**Integrations:** Mailchimp, Klaviyo, SendGrid (marketing); Facebook Ads, Google Ads (advertising); BigQuery, Snowflake (data warehouses).

**Advanced:** Vector search (pgvector), duplicate detection (HNSW), schema discovery, real-time Socket.IO updates.

**GDPR:** Consent per purpose (analytics/marketing/personalization/functional), data export to S3 with expiration, profile deletion with audit trail, daily statistics rollup.

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## Service 5: Automation (Workflow Automation)

**Visual builder:** React Flow canvas, drag-and-drop, flow versioning (draft + published), JSON export/import, duplication, AI-assisted building via Claude conversation.

**Trigger types:** Manual, Webhook (public endpoint), Scheduled (cron with timezone), Polling (configurable intervals with cursor tracking).

**Step types:** Actions (connector calls), Conditions (if/then), Loops (over arrays), Delays, Code (JavaScript in sandbox), Branches.

**Variable system:** {{trigger.data}}, {{steps.stepName.output}}, {{connections.connName.apiKey}} with expression evaluation.

**Connectors (20+):**
- Communication: Slack, Discord, Telegram, Email (SMTP/IMAP), Twilio, SendGrid
- AI/ML: OpenAI, Anthropic Claude
- Database: PostgreSQL, MySQL, AWS S3
- Productivity: Google Sheets, Notion, Airtable, Linear
- Development: HTTP/REST, Code (JavaScript), GitHub, GitLab
- Monfri-native: Push Platform, CloudCart, CRM, CDP

**Execution:** BullMQ queue (configurable concurrency, default 10), step-by-step logging, error handling, sandbox timeout protection. Run statuses: QUEUED, RUNNING, SUCCESS, FAILED, TIMEOUT, CANCELLED.

**Monitoring:** Real-time execution via WebSocket, step-by-step logs, ClickHouse time-series analytics, success/failure rates.

**AI:** Claude conversation in flow editor, natural language to flow suggestions, flow logic explanation, token usage + cost tracking.

**Knowledge base:** Source crawling, page content extraction, pgvector embeddings (1536-dim), HNSW index for semantic search.

**Team features:** Roles (OWNER/ADMIN/MEMBER/VIEWER), invitations, ownership transfer, audit logging, API keys with scopes (read/write/execute).

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## Cross-Service Integration

**Authentication:** All services use Monfri Hub as OAuth2/OIDC authorization server. Single sign-out revokes all service tokens. Service-to-hub uses client credentials flow (cached 55 min).

**Provisioning:** ProvisionAllServicesJob queued on registration creates tenants in all 4 services via POST /internal/provision. Special: Push API key created for CRM email integration.

**Unified billing:** Plan changes push via PlanPushService to all active services (/internal/update-plan). Services enforce limits locally. Usage aggregated via POST /api/v1/usage/report.

**Cross-service identity:** CrossServiceIdentity in Hub maps email/phone/device_token/external_id (SHA256) to push_subscriber_id, crm_contact_id, cdp_profile_id, automation_context_id.

**Push-CRM email:** CRM uses PushEmailTransport (Laravel mail transport) to route emails through Push's KumoMTA infrastructure. Delivery webhooks callback to CRM.

**Data flow:**
- Hub → services: plan limits, provisioning data, deprovisioning commands
- Services → Hub: usage metrics, events, health status
- Push → CRM: email delivery infrastructure + delivery status webhooks
- CDP → Push: segment data for targeted notifications
- CRM → Automation: workflow triggers from CRM events
- CDP → Automation: customer data for workflow context

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## Public URLs

- Home: https://monfri.net
- Pricing: https://monfri.net/pricing
- Push product: https://monfri.net/push
- CRM product: https://monfri.net/crm
- CDP product: https://monfri.net/cdp
- Automation product: https://monfri.net/automation
- About: https://monfri.net/about
- Terms of Service: https://monfri.net/terms
- Privacy Policy: https://monfri.net/privacy
- Sitemap: https://monfri.net/sitemap.xml
- OIDC Discovery: https://monfri.net/.well-known/openid-configuration

## Contact

- Support: support@monfri.net
- Privacy / GDPR: privacy@monfri.net